Privacy Policy for Salinas Honda – Gastonia, NC

Effective Date: July 21, 2025

Salinas Honda (“we,” “our,” or “us”) is committed to protecting your privacy and the responsible use of your personal information. This Privacy Policy explains how we collect, use, and protect your information across our websites, services, and in-person interactions at our Gastonia, NC dealership.

By accessing our website, using our services, or communicating with us, you agree to the practices outlined in this Privacy Policy and our Website Terms of Use.

1. Our Approach to Privacy

We take your privacy seriously and follow all applicable federal and North Carolina laws, including the FTC Safeguards Rule and other industry standards. We use your Personal Information (PI) to enhance your experience, improve our services, and communicate with you—never selling your data.

2. Information We Collect

We may collect the following types of Personal Information:

  • Contact Information: Name, address, email, phone number

  • Vehicle Information: VIN, service history, mileage, vehicle purchase data

  • Financial Data: Driver’s license, insurance policy numbers, Social Security number, payment method

  • Communication Records: Emails, calls, chats, texts (which may be recorded)

  • Online Behavior: IP address, browser/device type, geolocation, time/date of visit, cookies

  • Marketing Info: Ad engagement, social media profiles, interests/preferences

3. How We Collect Information

Information may be collected through:

  • Direct input via our website, in person, or over the phone

  • Service and sales transactions

  • Online forms and financing applications

  • Third-party lead providers, data brokers, credit agencies, or manufacturers

  • Cookies and tracking technologies on our website

  • Communication with our team (email, chat, calls, or text)

4. How We Use Your Information

We use your PI to:

  • Provide products and services

  • Process sales, trade-ins, financing, and service appointments

  • Respond to inquiries and communicate promotions

  • Personalize marketing and ads

  • Facilitate manufacturer programs and rebates

  • Maintain records, analyze usage, and improve customer experience

  • Comply with legal obligations and protect our business interests

We do not engage in automated decision-making that produces legal or similarly significant effects.

5. Who We Share Information With

We may share your information with:

  • Automotive Manufacturers (e.g., Honda Motor Co.)

  • Third-Party Service Providers (e.g., CRMs, marketing platforms, financing institutions)

  • Affiliates and successors in the case of a business sale or merger

  • Government or legal authorities when required

We do not sell your personal data. Vendors must meet legal data protection standards.

6. Cookies and Tracking

We use cookies, tracking pixels, and similar technologies to:

  • Analyze site traffic and usage

  • Customize and target advertisements

  • Enhance your experience on our site

You may disable cookies in your browser settings, though some features may not work as intended. We currently do not respond to Do Not Track (DNT) signals.

7. Data Security

We implement reasonable physical, electronic, and managerial safeguards to protect your data, including adherence to North Carolina General Statutes § 75-65 and updated FTC rules. While no system is infallible, we notify affected users in the event of a breach as required by law.

8. Data Retention

We retain personal data only as long as needed for business, legal, or regulatory purposes.

9. Children's Privacy

Our services and website are not intended for children under 13. We do not knowingly collect data from minors without verified parental consent.

10. External Sites and Third Parties

We are not responsible for the privacy practices of third-party sites or platforms (e.g., Facebook, Google) linked to or embedded in our website. Please review their policies before interacting with them.

11. State-Specific Privacy Rights

While North Carolina does not currently provide additional statutory rights beyond federal law, residents of certain other states—like California, Virginia, and Colorado—have enhanced rights including:

  • Accessing, correcting, or deleting personal data

  • Opting out of targeted advertising or data sales

  • Receiving disclosures about the use of their data

If you are a resident of a state with such laws, you may contact us to exercise your rights (see contact info below).

12. Opting Out

  • To unsubscribe from marketing emails: click “unsubscribe” in any message

  • To opt-out of texts: reply with “STOP”

  • To be removed from direct mail: contact us directly with your full name and address

Text Message Privacy Policy

Salinas Honda does not share/buy/sell mobile opt-in consent with third parties for marketing purposes.

Terms and Conditions

By providing a telephone number, you agree to receive informational messages (appointment reminders, account notifications, etc.) from Salinas Honda. Message frequency varies. Message and data rates may apply. For help, reply HELP or email us at info@salnashondanc.com. You can opt out at any time by replying STOP.

13. Contact Us

Salinas Honda
2830 E. Franklin Blvd.
Gastonia, NC 28056
info@salnashondanc.com
 www.salinashondanc.com
704-824-8844

14. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted to our website. Continued use of our website or services constitutes your acceptance of any revisions.